“WHEN WE STARTED PRIMADONNA, THERE WAS A DESPERATE NEED FOR LARGER CUP SIZE LINGERIE THAT OFFERED GOOD SUPPORT BUT THAT LOOKED STYLISH TOO. WE ARE COMMITTED EVERY DAY ANEW TO MAKE WOMEN FEEL GOOD ABOUT THEMSELVES AND TO BOOST THEIR CONFIDENCE.”
LIESBETH VAN DE VELDE, HEAD OF DESIGN
We know how disappointing it can be to fall in love with a beautiful set and then find out it doesn’t come in your size. Prima Donna believes you should never have to choose between comfort and fashion, simply because you have a larger cup size. Instead, they are passionate about making all lingerie trends wearable for women with a fuller bust.
We believe having a larger cup size should never be something to be ashamed of, or something to hide.
Prima Donna wants their lingerie to contribute to your happiness, confidence and pride about your body and femininity.